Coca-Cola
Agency: Santo
Length :30 seconds
Broadcast Date: April - July 2006, Various South American Countries, before and during the World Cup.
Watch 'Microfans'
Summary: Following the “Rivalries” (aka “National Team”) spot, this is also for the World Cup ‘06. The concept: there are “microfans” who carry the “world cup fever”--they originated in the world cup trophy from years of being kissed by players. They spread to everyone and everything--people, sweaters, beards, bats, gas bills--who all go nuts over everything associated with their national team.
Director: Mark Gustafson
Technical: PAL, stop-motion (Claymation®) with a few CG elements and characters (the Ice Cube & Coke Glass characters in “Ice Cube”)
Agency: Santo
Length :20 seconds
Watch 'Electrician'
Agency: Santo
Length :20 seconds
Watch 'Lucky Charms'
Agency: Santo
Length :15 seconds
Watch 'Bats'
Agency: Santo
Length :15 seconds
Watch 'Grandfather'
Coca-Cola
Agency: Santo
Length :20 seconds
Coca-Cola
Agency: Santo
Interview with Director Mark Gustafson
Coca-Cola
Agency: Santo
Time lapse movie of a Coca-Cola set being built
